DealerOn, a provider of websites and sales and marketing technology for auto dealerships, has acquired Sincro, the dealership solutions business, from Ansira. Financial terms of the transaction were not disclosed.

By integrating Sincro’s technology offerings into its existing suite of best-in-class products and services, DealerOn is well positioned to continue providing dealerships with a more comprehensive set of digital tools, including enhanced website, vehicle inventory, advertising, retailing and SEO capabilities.
 “We are thrilled to bring together these two companies, each with a long history as leaders in digital marketing for OEMs and dealers and with considerable technological capabilities,” said Ali Amirrezvani, co-founder and CEO of DealerOn.

“Both our companies have always shared focus on delivering competitive advantage and an amazing service experience in an increasingly competitive retail environment. By combining our expertise, we are confident that DealerOn will continue to drive the next generation of automotive retail technology on which dealers rely. We are excited to welcome the Sincro team and customers to the DealerOn family and look forward to the opportunities ahead.”

The acquisition of the Sincro division by DealerOn is inclusive of automotive tier three customers. Ansira has a deep history in the automotive industry and is committed to continuing to support its long-tenured auto OEM and tier two auto clients. In addition, Ansira serves a range of client verticals including high technology, beverage, financial services, QSR, franchise and multi-location retail, telecommunications, travel and hospitality, insurance, home services, and manufacturing.