Subaru Dominates Satisfaction Study

By Staff Writer September 10, 2024

Subaru of America announced the automaker was ranked number one overall in the American Customer Satisfaction Index Survey (ACSI) Automobile Study 2024, increasing its position from last year with an ACSI score of 83. This overall score marks a tie with one other automaker in the mass-market segment and two others in the luxury segment.

Subaru ranked in the top position in the American Customer Satisfaction Index Survey (ACSI) Automobile Study 2024, increasing its ranking from last year with an ACSI score of 83 and highlighting success in safety and dependability among other top-category claims.

The ACSI study and rankings are based on customers’ opinions of their own vehicles, and results are reported on a 100-point scale. In the ACSI 2023-2024 Automobile Study of mass-market vehicles, Subaru was rated as:

  • #1 Brand for Vehicle Safety, five years in a row
  • #1 Brand for Product Quality, four years in a row
  • #1 Brand for Overall Product and Service Quality, two years in a row
  • #1 Brand for Perceived Value, two years in a row
  • #1 Brand for Dependability
  • #1 Brand for Driving Performance

Subaru also led both the mass-market and luxury segments in the categories of vehicle safety, dependability, driving performance, perceived value, product quality, service quality, overall product and service quality, likelihood to recommend, and customer expectations. In addition, Subaru tied with one other automaker in mass-market and luxury segments in the comfort and warranty categories.

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Last modified on Tuesday, 10 September 2024 10:34