Mercedes-Benz Appoints New Execs

By Staff Writer July 30, 2024

Marcus “Bart” Herring has been appointed vice president of sales and product at Mercedes-Benz USA, succeeding Senol Bayrak, effective Aug. 1. Currently serving as the vice president of sales and product for Mercedes-Benz Canada, Bart Herring will return to the United States to join the MBUSA executive leadership team.

“Bart is a proven leader with an exceptional track record, and we look forward to welcoming him back to MBUSA and to the Executive Management team,” said Dimitris Psillakis, president & CEO Mercedes-Benz USA. “With his lifelong passion for the automotive industry and years of experience with the Mercedes-Benz brand, I am convinced that Bart is well-positioned to work in close collaboration with the best dealer partners in the industry to lead the way and ensure that Mercedes-Benz is the most desired electric luxury brand.”

During his tenure in Canada, Herring further strengthened the market position for Mercedes-Benz while cementing exceptional dealer relations. He also successfully led the product management team and their alignment with MBUSA to develop a truly integrated offering, benefitting both Canadian and American customers.

Herring began his career with Mercedes-Benz in 1998 as a financial review analyst at Mercedes-Benz Financial Services, and then spent eight years in product management at MBUSA where he was responsible for numerous successful product launches.

Michael Minielly has also been appointed director, communications and experience effective Aug. 1. Reporting directly to MBUSA’s CMO Melody Lee, this newly created role brings together product, corporate, brand and internal communications, brand experience marketing, corporate social responsibility and internal events under the leadership of Minielly.

Minielly joined Mercedes-Benz in 2008, first supervising Canadian communications activities before moving to MBUSA’s product communications team over 10 years ago. In 2016, Minielly moved to Los Angeles to manage national events and brand and lifestyle public relations activities, and since 2018, Minielly has led the national product, technology, brand and lifestyle communications team from the West Coast.

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Last modified on Wednesday, 31 July 2024 19:44