Owner satisfaction with new-vehicle design and performance has rebounded after two years of unprecedented decline, according to the J.D. Power 2024 U.S. Automotive Performance, Execution and Layout (APEAL) Study. Overall satisfaction is 847 (on a 1,000-point scale), an increase of 2 points from a year ago. Satisfaction with non-Tesla battery electric vehicles (BEVs) is at an all-time high (877), surpassing stalwart Tesla (870).
Porsche ranks highest among premium brands with a score of 891. Jaguar (886) ranks second and Land Rover (882) ranks third.
MINI ranks highest among mass market brands with a score of 858. Ram (854) ranks second and Kia (853) ranks third.
The parent company receiving the most model-level awards (for models ranking highest in their respective segment) is Hyundai Motor Group (seven segment awards), followed by BMW AG (four segment awards and highest-ranking model) and Toyota Motor Corporation (three segment awards).
The complete list of award recipients is:
Hyundai Motor Group: Genesis GV60, Hyundai Santa Fe, Kia Carnival, Kia EV6, Kia EV9, Kia Forte and Kia K5
BMW AG: BMW 2 Series, BMW 7 Series, BMW iX, BMW X4 and MINI Countryman
Toyota Motor Corporation: Lexus LC, Lexus RX and Toyota Tacoma
Stellantis NV: Alfa Romeo Giulia and Jeep Wagoneer
Nissan Motor Co., Ltd: Nissan Titan
Volkswagen AG: Porsche Taycan
Jaguar Land Rover Limited: Land Rover Range Rover
Ford Motor Company: Ford Super Duty
BMW 7 Series is the highest-ranking individual model. Kia K5 receives a model-level award for a fourth consecutive year, while Kia EV6 and Kia Carnival each receive model-level awards for a third consecutive year. BMW iX, BMW X4, Genesis GV60, Kia Forte, MINI Countryman, Nissan Titan, Lexus RX and Land Rover Range Rover each receive model-level awards for a second consecutive year.
The 2024 U.S. APEAL Study is based on responses from 99,144 owners of new 2024 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from July 2023 through May 2024 based on vehicles registered from April 2023 through February 2024.