Harley-Davidson and singer-songwriter Jelly Roll unveiled an apparel collaboration that merges the iconic style of Harley-Davidson with Jelly Roll’s distinctive, rebellious spirit. This exclusive collection features co-branded T-shirts, sweatshirts and hats, set to launch at the Harley-Davidson Homecoming Festival in Milwaukee this month.

Fans attending the Homecoming Festival will be the first to experience and purchase exclusive items from this highly anticipated collection. Following the launch, additional styles will be available on Jelly Roll’s official website and offered as merchandise on his tour, allowing fans nationwide to get their hands on these limited-edition pieces.

The collection embodies the American, free-spirited lifestyle that Harley-Davidson represents, combined with Jelly Roll’s raw, authentic style (and tattoos). Each piece is crafted to deliver both comfort, style and a sense of adventure.

Jelly Roll will be performing live at Harley-Davidson’s Homecoming event Friday night, adding an electrifying musical backdrop to the unveiling of the new apparel line. This performance is expected to be one of the highlights of the event, drawing fans of both the iconic motorcycle brand and the artist.

“We are excited to see a visual representation of this partnership come to life on stage in Milwaukee,” said Jochen Zeitz, Chairman and CEO of Harley-Davidson. “The collection embodies both Jelly Roll and the spirit of Harley-Davidson, and we are looking forward to fans experiencing it.”