Hagerty’s 2024 “Future of Driving” survey indicates a strong and growing interest in collector cars, trucks and motorcycles among Gen-Z, defined as those born between 1997 and 2012. While nearly half (47%) of the respondents surveyed noted an interest in owning a classic car, Gen Z expressed significantly greater interest at 60%, compared to 31% of Baby Boomers.
“The next generation of car enthusiasts is here, creating a vibrant market for us to help enthusiasts protect, buy, sell and enjoy their special vehicles,” said McKeel Hagerty, CEO and Chairman of Hagerty. “The data is clear that Gen Z isn’t just playing car video games, watching YouTube or creating social media content, they’re also finding ways to participate in the collector car community.”
YouTube (39%), Instagram (38%), and driving (35%) were cited as top ways they interact with enthusiast vehicles.
Hagerty commissioned the international market research agency OnePoll (Talker Research) to survey more than 2,000 Americans about the role that cars play in their life, their behaviors tied to cars and driving, and more.
Key findings include: