Hertz Global Holdings strengthened its leadership team and sharpened the company’s focus on enhanced profitability, superior customer service, strategic fleet management, cost control, and premium revenue.

Sandeep Dube will join Hertz as executive vice president, chief commercial officer on July 22, 2024, and Katherine Lee Martin, who currently serves as Hertz’s interim general counsel, will be appointed to executive vice president, general counsel, and corporate secretary, effective immediately.

In addition, the following leaders are joining Hertz this month: Henry Kuykendall as executive vice president, North America Operations; Greg May as executive vice president, fleet management; and Mike Moore as Executive vice president, technical operations. Each executive will report to Hertz Chief Executive Officer Gil West.

“The leaders announced today, along with our new CFO Scott Haralson, add capacity and capabilities that complement our existing leadership team’s deep institutional knowledge of the rental car industry,” said West. “With this best-in-class leadership team, we are now set to execute our strategy to deliver sustainable growth and create value by excelling at the basics – elevating our operational performance across every facet of our business with continued process improvement, technological and product innovation, and mobilizing our best and most valued asset – our 27,000 employees globally – to deliver an unmatched customer experience.”

West added, “Our enhanced executive team, and the added resilience and flexibility afforded by the capital we recently raised, enable us to pursue our fleet rotation plan on an accelerated timeline, deliver our cost and revenue improvement initiatives, and allow Hertz to reach its full potential. We are at an exciting inflection point in our path to generate greater value for our customers, employees, and shareholders.”