Fullpath, an enhanced marketing automation and customer data platform (CDP), announced its recognition as an Approved Turnkey certified provider for General Motors (GM) In-Market Retail (IMR) funds. This significant endorsement allows GM dealerships across the United States to leverage Fullpath’s cutting-edge Customer Data Platform (CDP) and data activation marketing automation to elevate their marketing strategies and operational efficiency.

Fullpath’s enhanced CDP is designed to transform how dealerships consolidate, analyze, and activate customer data through marketing automation. By centralizing and streamlining data into Fullpath’s CDP, dealerships will gain deeper insights into customer behavior, preferences, and purchasing patterns with 360 degree views of each shopper. This comprehensive shopper dataset is then leveraged to create personalized, automated marketing campaigns to drive sales growth at scale.

“We are honored to join the GM IMR program,” said Aharon Horwitz, CEO at Fullpath. “Our advanced CDP and data activation solutions via marketing automation are tailored to meet the unique needs of GM dealerships, helping them harness the power of their data to create more targeted and effective marketing strategies. This partnership underscores our commitment to driving innovation and excellence in the automotive industry.”