In its inaugural year incorporating franchise dealership repair visits with the Voice of the Customer (VOC) data to create a more expansive metric for problems per 100 vehicles (PP100), the J.D. Power 2024 U.S. Initial Quality Study says the industry average is 195 PP100. Mass market brands, with a combined average of 181 PP100, outperform the industry average. Meanwhile, premium brands—often including more complicated systems and thus more reliance on connectivity—average 232 PP100. A lower score reflects higher vehicle quality.
“It is not surprising that the introduction of new technology has challenged manufacturers to maintain vehicle quality,” said Frank Hanley, a senior director at J.D. Power. “However, the industry can take solace in the fact that some problem areas such as voice recognition and parking cameras are seen as less problematic now than they were a year ago.”
Highest-Ranking Brands and Models
Ram is the highest-ranking brand overall in initial quality with a score of 149 PP100. Among mass market brands, Chevrolet (160 PP100) ranks second and Hyundai (162 PP100) ranks third.
Among premium brands, Porsche ranks highest with a score of 172 PP100. Lexus (174 PP100) ranks second and Genesis (184 PP100) ranks third. The parent corporation receiving the most model-level awards is General Motors Company (six awards), followed by Hyundai Motor Group and Toyota Motor Corporation, each with four awards. Among brands, Chevrolet receives the most segment awards (four), followed by Lexus (three).