Harley-Davidson Unveils Milwaukee Park

By Staff Writer June 28, 2024

Davidson Park is the new community park created by Harley-Davidson at its iconic Juneau Avenue campus in Milwaukee. 

The project, pioneered by the Harley-Davidson Foundation, has been created in partnership with internationally acclaimed designers, Heatherwick Studio who conceived and oversaw an original design to transform the 4-acre parking lot just south of the Company’s 3700 W. Juneau Avenue building into a soulful green space that can be used by everyone who lives in and visits Milwaukee’s Near West Side. As part of the project team, HGA served as the architect and engineer of record and Greenfire Management Services as the construction partner, with both Milwaukee-based firms partnering with Heatherwick Studio to bring the design vision to life. 

“When we started this project, we did so with one main goal, and that was to further connect the company with our hometown Milwaukee, a place that we’ve been proud to call home for over 120 years,” said Jochen Zeitz, chairman, president and CEO, Harley-Davidson. “No matter how fast you move forward, you can never forget where you’ve come from – this project both celebrates our heritage and reinforces the power of the Harley-Davidson brand to be a force for good within our communities.”

Tori Termaat, president, The Harley-Davidson Foundation, said the new park “will provide a much-needed greenspace in our local community – but importantly a space that can be shared by all.”

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Last modified on Wednesday, 03 July 2024 10:35