Tiffany Kice has been appointed the new chief financial officer at RumbleOn, a national retailer of new and used powersports products, effective June 24. Kice brings over 25 years of experience in financial leadership roles for public and private companies across various industries, including extensive expertise in multi-site retail. She has held CFO roles in the retail and investment fields and started her career at professional services firm KPMG in Dallas. Kice’s background includes strategic financial planning, risk management, and leadership of IT, finance and human resource professionals. She holds a B.B.A. in Accounting from the University of Texas, Austin.

“We are thrilled to welcome Tiffany to the RumbleOn team as our new CFO,” said Mike Kennedy, Chief Executive Officer of RumbleOn. “Her experience with growth-focused, public and privately held companies and her expertise with multi-location retail businesses make her a perfect fit for RumbleOn as we continue to transform our business.”

Kice joins RumbleOn from Pegasus Logistics Group, a privately held logistics company where she served as CFO since 2020. She has held CFO roles in the retail and investment fields and started her career at professional services firm KPMG in Dallas. Kice’s background includes strategic financial planning, risk management, and leadership of IT, finance and human resource professionals. She holds a B.B.A. in Accounting from the University of Texas, Austin.

“I am excited to join RumbleOn at such a pivotal time in the company’s history,” said Kice. “The evolution of the company and its rapid movement to becoming the largest, fastest growing retailer in powersports will make this an exciting and challenging role. I look forward to helping RumbleOn execute its strategy and continue to deliver value for customers and shareholders.”

Kice grew up in Texas where she and her brother enjoyed waterskiing and riding ATVs as children. Today, along with her husband of 25 years and two adult daughters, she enjoys time at the lake where she’s an expert pilot for wakeboarding and tubing.