Merchants Fleet, the nation’s leader in innovative fleet solutions, has announced the hire of Brian Piern as Vice President of Regional Sales. 

Piern’s arrival at Merchants marks the culmination of a remarkable 15-year career in the commercial fleet industry, during which he held senior sales roles at GE Capital, Element Fleet Management, XL Fleet, and most recently chief commercial officer at Lion Electric. Recognized for his visionary leadership, Piern is renowned for his ability to foster strategic partnerships and deliver exceptional value to clients.

“Brian’s appointment represents a significant milestone for Merchants Fleet as we continue to strengthen our leadership team with top industry talent,” said Brad Burgess, Interim Co-CEO of Merchants Fleet. “His deep expertise and client-focused mindset will be instrumental in driving our regional sales strategy forward, and we look forward to partnering with him to continue providing best-in-class service and support for our clients.”

In his new role, Piern will lead Merchants’ regional sales team, focusing on expansion into key markets and delivering unparalleled fleet solutions to meet the diverse needs of Merchants’ clients throughout North America.

“Merchants Fleet has established itself as the destination for top industry talent, and I look forward to working with some of the brightest minds in the industry to continue the company’s legacy of exceptional service and innovation for our clients,” said Piern.

Piern is a graduate of Towson University in Maryland with an MBA from the University of Phoenix, and currently resides in Charlotte, NC.