Huffines Auto Dealerships, one of North Texas’ largest automotive groups with 10 Dallas/Fort Worth-area dealerships, celebrates its 100-year anniversary this spring. Founded on May 5, 1924, by J.L. Huffines Sr., the family-owned and -operated business has grown across a century, continuously embodying the principles of treating customers with respect and actively supporting the local community.

To celebrate the company’s iconic “Huffines HAS IT!” jingle, introduced more than 30 years ago, the auto dealerships are taking to the streets to ask area residents to sing the song. For every jingle sung, Huffines will donate $100 to the singer’s local charity of choice, including the Boys & Girls Clubs of Greater Dallas, Genesis Women’s Shelter, North Texas Food Bank, Salvation Army, Scottish Rite for Children and SPCA of North Texas, as part of its longtime commitment to giving back to the communities it serves.

“For the past 100 years, my family and I have been able to serve North Texas and become a household name to many. Our longevity in this competitive industry reflects the trust and loyalty our customers and the community have placed in us, and we want to thank them for their ongoing support,” said Huffines Auto Dealerships President and CEO Ray Huffines. “Our family legacy started when cars were a new thing, and today, we’re selling high-tech EVs, hybrids and gasoline-powered vehicles with features no one would have dreamed of 100 years ago. We can’t wait to see what the next hundred years will bring to this industry, our dealerships and the communities we serve.”

In honor of Huffines Auto Dealerships’ century of dedication to team members, customers and North Texas, the Texas Historical Commission has recognized Huffines with the coveted Texas Treasure Business Award. 

When the Huffines Motor Company first opened its doors in Denton, Texas, it sold Willys-Knight and Overland automobiles. Over the years, Huffines Auto Dealerships adapted through economic changes and challenges, including the Great Depression, when J.L. Huffines Sr. famously accepted livestock and farm implements in trade for vehicles.