McConkey Auction Group announced the successful launch of LiveLanes in conjunction with its MAG Now digital auction. The company conducted its first LiveLanes event in the lower 48 states on April 10th. LiveLanes has been featured at MAG Alaska, its Anchorage location since January. The company plans to expand the application to its additional MAG Now lanes soon. 

“Incorporating EBlock’s LiveLanes simulcast solution with its powerful digital auction platform is a win for our dealers,” says Brian McConkey, MAG Now’s general manager. “The energy, momentum, and relationships that live auctioneers facilitate create an engaging auction experience.”

MAG Now’s customers find LiveLanes in Lanes A, B, C, and G every Wednesday at 1 PM (PT). Lanes A, B, and C offer consignment from the lower 48 states’ Pacific Northwest region, while Lane G features Alaska vehicles. Lanes D, E, and F will transition from purely digital to LiveLanes sales in the coming weeks.