Toyota Motor North America reported March 2024 U.S. sales of 214,894 vehicles, up 21.8% on a volume and daily selling rate (DSR) basis versus March 2023. Sales of electrified vehicles for the month totaled 78,157, representing 36.4% of total sales volume. 

For the first quarter, TMNA reported sales of 565,098 vehicles, up 20.3 percent on a volume basis and up 17.2% on a DSR basis versus March 2023. Sales of electrified vehicles for the first quarter totaled 206,850, representing 36.6% of total sales volume. 

Toyota division posted March sales of 184,123 vehicles, up 22.7% on a volume and DSR basis. For the quarter, Toyota division reported sales of 486,627 vehicles, up 21.3% on a volume basis and up 18.1% on a DSR basis. 

Lexus division posted March sales of 30,771 vehicles, up 16.7% on a volume and DSR basis. For the quarter, Lexus division reported sales of 78,471 vehicles, up 15.0% on a volume basis and up 12.0% on a DSR basis, the division’s best-ever first quarter.