Honda Dominates ‘Consumer Choice Awards’

By Staff Writer March 28, 2024
Honda was named Best Overall Brand, Most Trusted Brand, Best Value Brand, Best Performance Brand and Best In-Vehicle Experience Brand, among all non-luxury automakers, in KBB's Consumer Choice Awards. Honda was named Best Overall Brand, Most Trusted Brand, Best Value Brand, Best Performance Brand and Best In-Vehicle Experience Brand, among all non-luxury automakers, in KBB's Consumer Choice Awards.

Kelley Blue Book announced the winners of the 2024 Consumer Choice Awards. These awards – formerly known as the Brand Image Awards – are based on annual new-car shopper perception study data. Award categories are calculated among in-market luxury and non-luxury, including truck and electric vehicle EV/hybrid shoppers who plan to purchase within the next 12 months.

“Honda is the major winner in this year’s Consumer Choice Awards, nearly sweeping all of the non-luxury categories and taking home more wins than any other automaker for 2024,” said Vanessa Ton, senior research and market intelligence manager at Cox Automotive, which owns KBB.

Vanessa Ton, senior research manager at Cox Automotive. 

This year Honda is named Best Overall Brand, Most Trusted Brand, Best Value Brand, Best Performance Brand and Best In-Vehicle Experience Brand, among all non-luxury automakers. Honda also was named Best EV/Hybrid Brand among all automakers, both non-luxury and luxury. Honda takes home the Best Overall Brand Award for the eighth time in the past 11 years, achieving the highest average scores across all ratings of non-luxury models. In addition, Honda impressively claims the Best Value Brand Award for the tenth straight year.

Ram claims the Best Overall Truck Brand Award for 2024, following five straight years of Toyota winning the honor. Additionally, Dodge wins Best Car Styling Brand among non-luxury automakers for the fifth time in the past six years.

Among luxury automakers, Lexus wins Best Overall Luxury Brand and Most Trusted Luxury Brand. Lexus has notably dominated the Most Trusted Luxury Brand Award for nine years straight, including for 11 out of the past 12 years. Mercedes-Benz brings home two 2024 Consumer Choice Awards for Most Refined Luxury Brand and Best Car Styling Luxury Brand. Porsche reclaims the Best Performance Brand Award. Buick wins Best Value Luxury Brand this year.

Rate this item
(0 votes)
Last modified on Wednesday, 03 April 2024 23:11