Arizona Dealer Settles AG Lawsuit

By Staff Writer March 25, 2024

Arizona Attorney General Kris Mayes announced a settlement with DT Automotive Center, dba Desert Toyota of Tucson, for deceptive advertising practices.

“Dealerships cannot lure consumers in with a low online price, then fail to honor that price once consumers arrive at the dealership,” Mayes said.  “All mandatory ‘add-on’ accessories must be included in any advertised vehicle price.”

The Complaint alleges that, prior to 2020, Desert Toyota engaged in false advertising by advertising vehicles with a low price online and refused to sell the vehicle for that price.  For new vehicles, Desert Toyota did not include dealer-installed “add-on” accessories, such as exterior protective coating, door edge guards, door cups, and window tint, in the online vehicle price. Then, when consumers attempted to purchase the new vehicles, Desert Toyota refused to sell the vehicles unless consumers purchased the add-ons, raising the vehicle price above the advertised price.

For used vehicles, Desert Toyota, at times, charged a reconditioning fee higher than what was advertised.  The Consent Decree requires Desert Toyota to pay $40,000 in civil penalties, $10,000 in consumer restitution, and $10,000 in costs and fees.

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Last modified on Friday, 29 March 2024 11:01