EMG, a provider of streaming advertising measurement and optimization solutions for the retail auto industry, announced March 14 that it will host its inaugural Streaming Automotive Summit (SAS) on April 16-18 at the Lido House Hotel in Newport Beach, Calif.

Backed by platinum sponsor Polk Automotive Solutions from S&P Global Mobility and with additional support from The Trade Desk, Roku, Experian, Streamwave and LG, this year’s summit will explore an overarching truth of the industry: the stream has gone mainstream. Streaming is not only here to stay, it’s how most people across the globe consume media, which is why it is absolutely imperative that marketers adapt to this cultural shift.

EMG’s Streaming Automotive Summit is customized for brands and agencies that specialize in retail automotive. Attendees will walk away from this event with the tools to develop thoughtful and effective digital advertising strategies and with a distinct ability to maximize Connected TV and Digital Audio advertising for their automotive clients, ranging from individual dealerships to OEMs.

Throughout the two-day summit, attendees can expect to hear from speakers at the top of their game in their respective fields. “It’s an honor to speak at this year’s Streaming Automotive Summit,” says this year’s keynote speaker Joel Klatt, a Fox Sports college football analyst. “I’m looking forward to sharing the insights we have gained on the linear and streaming side of our business over the last few years.”

Agenda highlights and speakers at-a-glance include:

• Featured Keynote: Joel Klatt
• Mini Keynote: The State of the Industry - Retail Automotive, Tom Libby, Associate Director, Loyalty and Industry Solutions, S&P Global Mobility and Joe Kyriakoza, VP & General Manager, Polk Automotive Solutions, S&P Global Mobility
• Mini Keynote: The Stream Has Gone Mainstream, Brian Singleton, Founder + CEO, EMG
• Partner Spotlight: Identity + Measurement, Amber Daniel, Director, Retail Product Strategy, Polk Automotive Solutions, S&P Global Mobility
• Partner Spotlight: Inventory, Madeline Ware, Sales Manager, Roku and Kyle Benn, Vice President, Independent Demand Facilitation, Magnite
• Panel: Streaming Metrics that Matter, Brett Hall, VP of Sales, EMG
• Customer Spotlight: Dealer Alchemist, Jeff Clarke, President + Partner, Dealer Alchemist