Earlier this month at the 2023 Los Angeles Auto Show, Amazon and Hyundai Motor Company announced a broad strategic partnership to bring innovative new experiences to customers. This strategic collaboration includes Amazon launching online sales of Hyundai vehicles in the U.S. in 2024, Hyundai naming AWS as its preferred cloud provider to help facilitate digital transformation, and the Alexa Built-in experience coming to Hyundai’s next-generation vehicles.
“Hyundai is a very innovative company that shares Amazon’s passion for trying to make customers’ lives better and easier every day,” said Amazon CEO Andy Jassy. “Our broad, strategic partnership should do just that, from changing the ease with which customers can buy vehicles online, to making it simple to use Alexa in Hyundai vehicles for entertainment, shopping, smart home adjustments, and calendar checks, to enabling Hyundai to transform their customer experiences and business operations by moving to AWS. We look forward to inventing together for many years.”
President and CEO of Hyundai Motor Company Jaehoon (Jay) Chang said the partnership opens up opportunities for the automaker.
“Amazon is the ideal partner to help realize our vision of progress for humanity, including improving how people and goods move more efficiently and sustainably,” he said. “Hyundai is the first automotive company available for full end-to-end transactions in Amazon’s U.S. store and this is another example of how we continue to push for ways to elevate the customer journey together with our outstanding retail partners.”