Toyota Prius Named 2024 Car of the Year

By Staff Writer November 17, 2023

MotorTrend named the ’24 Toyota Prius as the 2024 Car of the Year during the Los Angeles International Auto Show. This marks the second time that the Prius has won the award – the first being in 2004. The Toyota Camry also received top honors in 2007.

Twenty-three years ago, the Prius became the world’s first production hybrid car and ushered in a new generation of vehicles that combined an electric motor with a high-efficiency engine to get you farther with gas.

“Toyota has fundamentally redefined the essence of a Prius with its new model, which represents a crowning achievement in its evolution,” said MotorTrend Group head of editorial Ed Loh. “The Prius succeeded in capturing the hearts and minds of MotorTrend judges by offering an undeniably attractive and engaging car--all while upholding its hallmark traits of efficiency, safety, and affordability. In an automotive landscape grappling with a scarcity of affordable EV options and inadequate charging infrastructure in the U.S., Toyota made the Prius hybrid the right car for this moment and rightfully earned MotorTrend’s 2024 Car of the Year award in the process.”

The Prius gets an EPA-estimated 57 MPG combined and is available in LE, XLE, or Limited grades. Powered by the fifth generation Toyota Hybrid System and a 2.0L engine, the has an output of 194 horsepower on the FWD drive model. And for models equipped with the available Electronic On-Demand AWD system, the output climbs to 196 HP.

“We are thrilled Prius is returning to this prestigious podium once again after 20 years,” said David Christ, Toyota Division group vice president and general manager. “Prius has evolved from being the first to becoming legendary. At Toyota, we strive to offer mobility products that fit our customers’ lifestyles and the Prius does this by offering a sleek and sexy style, a dynamic driving experience and innovative technology.”

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Last modified on Monday, 27 November 2023 12:12