Tundra Wins ‘Truck of Texas’ Honor

By Staff Writer November 12, 2023

Toyota’s 2024 Tundra was awarded the title “Truck of Texas” by the Texas Auto Writers Association at their annual Texas Truck Rodeo event. This marks the second time in three years the vehicle has taken top honors at the event.

In addition to the Tundra’s recognition, the all-new 2024 Grand Highlander earned first place in the Full-Size SUV category. Toyota Audio Multimedia also received a Feature Award while the Toyota i-Force MAX Turbocharged Hybrid earned the Best Powertrain Award.

This year’s Texas Truck Rodeo brought together 37 journalists to evaluate automakers’ latest trucks and SUVs on an off-road course at Eagles Canyon Raceway in Decatur, Texas. Vehicles from the world’s top manufacturers were evaluated on interior, exterior, value, performance, and personal appeal. The Tundra ran the rugged course, leaving its competitors trailing in the competition.

“The Texas Auto Writers Association Truck of Texas award is a prestigious honor, and the 2024 Toyota Tundra has truly earned the title,” said TAWA President Teia Collier. “The Tundra continues to impress, and our members were excited to bestow the honor to this vehicle for a second time.”

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Last modified on Thursday, 16 November 2023 12:58