Reviver, a technology company and developer of the world’s first digital license plate, has formed a partnership with automotive retail giant Lithia Motors Inc. With this relationship, Reviver continues to be positioned as a leading expert and provider of digital solutions, as well as demonstrating fast-growing consumer demand for this new category of automotive technology.

Lithia has retail sales of 271,596 new vehicles in 2022. The group has joined the Reviver Auto Dealer Reseller program to offer RPLATE digital license plates to customers at locations in California and Michigan, as part of the vehicle purchasing process and at in-store merchandise and accessories departments at Lithia dealerships.

"We are thrilled with the mutual growth and benefits we are seeing with our auto dealer partners. And welcoming Lithia Motors represents a significant enhancement to the program," said Reviver Founder & Chief Strategy Officer Neville Boston. "Dealers are able to grow their revenue and excite their customers, while Reviver is able to get more digital license plates on the road, more quickly. It’s truly a win-win for everyone."

Dealers can pre-install digital plates on their vehicles to utilize the plate as a billboard with a custom dealer logo and message. In addition, it can modernize how they manage temporary and test drive plates, while reducing the overhead of paperwork and stickers.

With DMV-approved, future-proof technology as well as proven ROI and efficiency standards, plus around-the-clock customer support, Reviver is able to offer unparalleled dealership support.

The Reviver digital license plate is a connected vehicle platform for smart driving that offers a revolutionary approach to vehicle identification and ownership. By replacing traditional static metal plates with intelligent, digital displays, drivers can experience a new integration of technology and automotive excellence.