Geotab, a connected vehicle technology firm, released new research which indicates that charging station safety is a consideration among women, and could be hindering electric vehicle adoption in Canada and the United States.

The research, which surveyed more than 1,000 men and women in Canada and the U.S. respectively, indicates safety concerns, such as well-lit, less remote charging stations, may be a key consideration in EV adoption in both Canada and the US. Of the survey respondents, 46% of Canadian women and 33% of U.S. women are considering an EV as their next vehicle, while actual EV ownership statistics reveal a stark disparity. In Canada, men account for 74% of EV owners, and in the U.S., 72% of EV owners are men, indicating there are barriers for women in embracing EVs.

Geotab's research established a compelling correlation between safety concerns surrounding charging location and EV ownership, revealing notable gaps between intent to purchase and actual adoption.