Dealers Auto Auction announced a new addition to its organization, in tandem with the evolving communications needs of the industry. Gabriele Harris joins the company as its first corporate marketing manager.

Harris brings more than 15 years of experience in strategic marketing, branding, and customer engagement, successfully leading marketing teams and developing innovative campaigns in various industries. Her expertise will help the company expand its reach and deliver marketing initiatives that are tailored to the unique demands of the automotive auction market. 

“We recognize the importance of effective marketing in today’s competitive landscape,” said Dealers Auto Auction CEO David Andrews. “The addition of our national marketing manager reflects our commitment to providing even greater value to our customers and partners. We are excited to have Gabriele help us foster lasting relationships within our industry.” 

Harris will lead Dealers Auto Auction’s corporate marketing initiatives, including building a new website, brand development, industry partnerships, and customer engagements well as building a marketing team.

“Dealers Auto Auction has been a trusted name in the automotive auction industry for over 22 years, committed to transparency, integrity, and exceptional service, and I’m excited to work with this incredible team,” said Harris. “I am committed to delivering strategic marketing initiatives that will drive success and growth in this dynamic market.”

Harris is a graduate of the University of Tennessee and has spent nearly two decades working in sales and marketing. She has also dedicated her time to numerous non-profits and charitable organizations serving on several boards and planning committees. Recognition of her dedication to both her craft and community service has won her an extensive list of awards.