Adam Pavkov has been named the new Chief Product Officer for Affinitiv, a provider of data-driven marketing and software solutions to the automotive market. With a background in Fortune 100 product development, marketing, and sales, Pavkov will be responsible for driving business growth and delivering innovative solutions, accelerating dealer profitability.

Pavkov brings over 15 years of experience in building, consulting, and selling ad-tech and software solutions for the auto industry. As the former Head of Automotive Retail at Meta (formerly Facebook), Adam led the North American dealer advertising business with responsibility for defining dealer strategies, vertical product development, thought leadership, and direct management of the OEM programs, top dealer groups, and the software and agency partner ecosystem.

“Adam’s agency, product, and digital expertise in the automotive industry, along with our industry-leading sales and service solutions puts us in an exciting new position,” said Adam Meier, chief executive officer.