AutomotiveMastermind, part of S&P Global Mobility and a provider of predictive analytics and marketing automation solutions, has announced that dealers can officially sign up for an integration with Mastermind, aM’s flagship automated sales and marketing platform, and the Reynolds and Reynolds ERA and POWER Dealer Management System (DMS). Automotive Mastermind previously announced at this year’s NADA Show that the company had signed a contract to join the Reynolds Certified Interface (RCI) Program. 

This integration increases the accuracy of Mastermind’s in-market buying predictions and customer messaging and automatically drives engagement by sending customer information from Reynolds and Reynolds to the Mastermind platform.

Dealers can harness the full power of Mastermind’s technology through the following features:

• Automatically sync data. This feature helps ensure select customer and dealer information is synched from the Reynolds and Reynolds platform to Mastermind. This automates data feeds from the Reynolds DMS using accurate information to identify purchase-ready customers and provide accurate in-market predictions and tailored marketing messaging using Mastermind’s Behavior Prediction Score.
• Increased service-to-sales capabilities. Dealership sales teams and Business Development Centers (BDC) will have better visibility into when a loyalty or new service-to-sales customer is in the service drive so they can provide a more personalized customer buying journey and experience.
• Improved data security. The RCI integration with Mastermind to the Reynolds DMS uses an API in a secure way to ensure all data shared between platforms is protected.

“With Mastermind now part of the Reynolds Certified Interface Program, our dedication to enhancing dealer efficiency, profitability and data security remains strong, and we’re proud to continue integrating best-in-class technologies like Reynolds’ DMS data into our platform,” said Aaron Baldwin, chief product officer at automotiveMastermind.