AutomotiveMastermind, part of S&P Global Mobility and a provider of predictive analytics and marketing automation solutions, has announced that dealers can officially sign up for an integration with Mastermind, aM’s flagship automated sales and marketing platform, and the Reynolds and Reynolds ERA and POWER Dealer Management System (DMS). Automotive Mastermind previously announced at this year’s NADA Show that the company had signed a contract to join the Reynolds Certified Interface (RCI) Program.
This integration increases the accuracy of Mastermind’s in-market buying predictions and customer messaging and automatically drives engagement by sending customer information from Reynolds and Reynolds to the Mastermind platform.
Dealers can harness the full power of Mastermind’s technology through the following features:
“With Mastermind now part of the Reynolds Certified Interface Program, our dedication to enhancing dealer efficiency, profitability and data security remains strong, and we’re proud to continue integrating best-in-class technologies like Reynolds’ DMS data into our platform,” said Aaron Baldwin, chief product officer at automotiveMastermind.