Mark Coleman has been named the new executive director of IARA, announced Jeff Bescher, president of IARA. An experienced business leader, Coleman will assume responsibilities on June 12, 2023.  

“Mark is a 25-year veteran of the wholesale automotive industry,” said Bescher. “His experience includes time with Chrome Systems, and he was co-founder and President of Title Auctions, which developed a bespoke online auction primarily for credit unions and, most recently, with GE Fleet/Element Fleet.”

In 2008, Coleman joined Paul Seger’s team at GE Fleet as co-leader of national sales for the company’s then newly formed third-party remarketing services. Today, GE Fleet is now Element Fleet, and the third-party remarketing service is among the largest in North America.

Coleman holds a bachelor’s degree from DePaul University and a master’s degree from Gonzaga University in Organizational Leadership. Coleman lives in Portland, Ore., with his wife of 33 years. They have one daughter who recently graduated from college in Southern California.