DMS Firm Acquires CRM Provider

By Staff Writer May 23, 2023

DealerBuilt, a provider of dealer management system software, has acquired Oplogic, a comprehensive CRM solution provider for dealerships. The acquisition enhances DealerBuilt’s suite of solutions to include Oplogic’s intuitive tools for desking and digital retailing, lead management, call recording, equity mining, and compliance services.

“DealerBuilt is excited to partner with the Oplogic team to expand our comprehensive dealer solutions, taking us one step closer to our vision of a single integrated platform,” said Max Longin, CEO of DealerBuilt.

Oplogic, in a press release, said its intuitive tools, extensive technical support, and compliance services for dealerships across the country makes it a good partner.

“We are thrilled to be joining forces with DealerBuilt,” said John Parent, CEO of Oplogic. “We believe that our comprehensive solutions, when combined with DealerBuilt’s DMS software, will provide a powerful and unique offering for dealerships.”

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Last modified on Tuesday, 30 May 2023 09:33