Mobil 1 presents the 2023 Hot Wheels Legends Tour starting May 13 in Miami, featuring live, interactive shows across 17 different countries. Custom car builders around the world can enter for a chance to have their passion projects reimagined in 1:64-scale as the next Hot Wheels Garage of Legends inductee.

The Hot Wheels Legends Tour, now in its sixth year, continues to grow, including new additions of France and Italy, making this year’s tour the largest so far. The United States will host nine regional events across the country, which culminate in the Mobil 1 Rally and Legends Fest on October 7 at the brand’s headquarters in El Segundo, Calif. As in past years, both the Global Semi Final on November 2 and the Global Grand Finale on November 11 will be presented virtually, so fans around the world can tune in to watch as the 2023 champion is crowned.  

“More than 10,000 incredible cars were entered in last year’s Hot Wheels Legends Tour and this year we’re expecting even more as the Tour continues to grow,” said Ted Wu, vice president and global head of design for vehicles, Mattel.

The U.S.-based regional events will return to Walmart stores and feature interactive analysis and coverage from the onsite hosts. Each stop will include activities for fans of all ages including a Power Wheels racing track, RC Races, a preview of the new Hot Wheels Rift Rally and play spaces where kids can interact with the latest toys.

“We are thrilled to continue our partnership with Hot Wheels on the Legends Tour, bringing auto enthusiasts together across the globe to share their passion projects,” said Ryan Allen, brand & partnerships manager of North America, on behalf of Mobil 1.

Upcoming North American Tour dates include:

• May 13: In-Person Event at Walmart in Miami, Florida
• May 20: In-Person Event at Walmart in Charlotte, North Carolina
• May 27: In-Person Event at Walmart in Atlanta, Georgia
• June 10: In-Person Event at Walmart in Detroit, Michigan
• June 24: In-Person Event at Walmart in Chicago, Illinois
• July 8: In-Person Event at Walmart in Houston, Texas
• Sept. 9: In-Person Event at Walmart in Dallas, Texas
• Sept. 23: In-Person Event at Walmart in Phoenix, Arizona
• Oct. 7: In-Person Event at Hot Wheels Headquarters in El Segundo, California
• Nov. 2: Global Semi Final (Virtual)
• Nov. 11: Global Grand Finale (Virtual)

Since its launch in 2018 to commemorate the 50^th Anniversary of Hot Wheels, the Hot Wheels Legends Tour has grown from an America-based series of local Walmart events across the United States to the world’s largest traveling car show, bringing in builders and automotive fans through both virtual and live events.