Toyota Motor North America reported March 2023 U.S. sales of 176,456 vehicles, down 9.1 percent on a volume and daily selling rate basis versus March 2022. Sales of electrified vehicles for the month represented 27.5 percent of total sales volume.
For the first quarter, TMNA reported sales of 469,558 vehicles, down 8.8 percent on a volume and DSR (daily selling rate) basis versus March 2022. Sales of electrified vehicles for the first quarter totaled 118,836, representing 25.3 percent of total sales volume.
Toyota division posted March sales of 150,099 vehicles, down 12.0 percent on a volume and DSR basis. For the quarter, Toyota division reported sales of 401,306 vehicles, down 10.9 percent on a volume and DSR basis.
Lexus division posted March sales of 26,357 vehicles, up 12.1 percent on a volume and DSR basis. For the quarter, Lexus division reported sales of 68,252 vehicles, up 6.0 percent on a volume and DSR basis.
“With 22 electrified vehicle options between both the Toyota and Lexus brands, the most among any automaker, we’re giving customers a choice that fits their lifestyle, pocketbook and needs,” said Jack Hollis, executive vice president, sales, TMNA. “We continue to make improvements to our vehicle inventory to satisfy customer demand, while doing all we can to exceed expectations as we introduce more electrified vehicles throughout the balance of 2023.”