
The Kia Niro has been named the 2023 Women’s World Car of the Year. While the Niro initially earned the “Urban Car of the Year” award from the all-female association earlier this year, the jury panel ultimately recognized the Niro as the overall “Supreme Winner” among all other category winners.
“We are honored to be recognized by the journalists who make up the Women’s World Car of the Year Awards association,” said Steven Center, COO and EVP, Kia America.
Beating out five other category winners, the Niro impressed the judges with its state-of-the-art electrified powertrain options wrapped in a sleek, aerodynamic, and technologically focused package. In its second generation, the Niro remains the only vehicle on the market available with three different electrified propulsion options.
“The Kia Niro is a worthy winner of the Women’s World Car of the Year. It’s comfortable with advanced safety features and it’s practical – it’s one of those vehicles that can easily fit into one’s lifestyle,” said Marta García, Executive President, Women’s World Car of the Year.