
The growing electric vehicle marketplace has encountered rising electricity rates due in part to inflation, resulting in lower satisfaction with home charging, according to the J.D. Power 2023 U.S. Electric Vehicle Experience Home Charging Study. More than two-thirds (68%) of EV owners use a Level 2 permanently mounted station, but their overall satisfaction declines 12 points year over year to 740 (on a 1,000-point scale).
While Level 2 portable and Level 2 permanently mounted charging stations are utilized by 83% of all users, their satisfaction with the cost of charging declines from the 2022 study by more than 30 points in each segment.
Also driving down overall satisfaction in the study is speed for all three home charging segments. The 2023 study finds that owners of 2022 and 2023 model EVs are less satisfied with their home charging speed (605 and 597, respectively) than owners of 2021 model EVs (616) and 2020 model EVs (608).
Satisfaction is measured across eight factors: fairness of retail price; cord length; size of charger; ease of winding/storing cable; cost of charging; charging speed; ease of use; and reliability. These factors provide a comprehensive assessment of the owner experience and charger performance.
Following are key findings of the 2023 study:
The study examines the home charging experience of EV owners across all three charger segments, but only the Level 2 permanently mounted charging station segment is award eligible.