Following the previously announced LeasePlan USA and Wheels Donlen merger under Athene, the company today announced that they will brand the combined organization as Wheels.

The new Wheels brand builds on the shared history of all three organizations as leaders in fleet management and mobility, while leveraging the strong brand recognition of the Wheels name. Each company has many contributions and history within the industry, always putting clients at the heart of everything they do.

Although the name Wheels remains, this is a new Wheels which builds upon:

• Wheels’ strong, established reputation for reliable service with their history as a pioneer in the fleet leasing and management industry
• Donlen’s creativity—the ability to reimagine what’s possible and the ambition to “get it done”
• LeasePlan’s innovation and passion—a commitment to take the initiative and make the difference for customers.

“We’re thrilled to unify our three organizations into one cohesive business under the new Wheels brand,” CEO Shlomo Crandus said.

The combined company manages more than 800,000 vehicles, has $7 billion of assets in the U.S. and Canada, more than 1,900 employees and (through its global alliance with ALD) serves customers in 59 countries worldwide. The company also maintains a partnership with LeasePlan Corporation to support the needs of multinational customers.