Hertz Team JOTA, the new Hypercar motor racing team sponsored by Hertz and Singer Group, today announced Tom Brady’s BRADY as its Official Apparel Partner and unveiled the Porsche 963 LMDh race car’s new Hertz Racing Gold livery.

Hertz Team JOTA is competing in the 2023 FIA World Endurance Championship (WEC) and at one of the world’s largest sporting events, the 100^th edition of the legendary Le Mans 24 Hours.

“Our sponsorship of Hertz Team JOTA marks the company’s return to premium motorsports and underscores Hertz’s commitment to speed, reliability, and innovation, both on and off the track, said Stephen Scherr, Hertz chief executive officer. “We look forward to collaborating with the BRADY Brand and Singer as we engage our customers and millions of racing fans during the 2023 FIA World Endurance Championship season.” 

BRADY uses technical fabrications, generations of expertise, and considered practices to create product for all day comfort and performance. BRADY will provide official team kit as well as travel and leisure apparel highlighting BRADY’s signature quality, durability and comfort.

“I have been a big fan of motor racing for a long time, and for BRADY to now be a part of Hertz Team JOTA as the future of motorsport apparel and design is an incredibly exciting opportunity,” said Tom Brady, BRADY co-founder. “BRADY and Hertz are great brands that pride themselves on teamwork, determination and providing a seamless experience, making this the perfect partnership. We’re all looking forward to competing at the iconic Le Mans 24 Hours later this year.”