Manheim debuted its first all-digital auction with a ribbon cutting on May 22 at its Manheim Tucson location.

The new four-lane format is a live auction where vehicles remain parked in designated spots and are offered for sale digitally by an auctioneer via oversized monitors featuring enhanced images, barcode price scanning capability and condition report information. 

The inaugural sale included more than 300 online and in-lane bidders and achieved an approximate 76 percent sales conversion rate. 

Manheim Tucson predominantly handles dealer vehicles under $5,000. Manheim Tucson was chosen to prove that an all-digital auction could appeal to all types of buyers and work for all vehicle price points by creating a digital experience as close as possible to a physical sale. 

The location ran its digital debut grand celebration on June 5, when the team ran a Total Resource Auctions sale at 9:30 a.m. and its regular sale at 10 a.m.