Buyers Want Insurance Options at Dealership

By Staff Writer September 15, 2019

According to a study just released by DealerPolicy, 83 percent of car buyers want to complete everything related to their car purchase at one time within the dealership, including their purchase of auto insurance. The findings reinforce and expand on well-known trends showing increased consumer demand for a more convenient, more complete and more streamlined car buying experience.

The study is based on a survey of 1,000 consumers who purchased a car within the past six months. The study found car buyers want to see competing insurance quotes from multiple carriers while at the dealership. It also showed if customers could save money on their auto insurance during the car buying process, they would use the cost savings to purchase a nicer vehicle or a warranty or other F&I products.

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Last modified on Monday, 23 September 2019 12:41

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