Upstart, an artificial intelligence lending marketplace, will add two new applications to its Auto Retail platform – Digital Finance and Online Sales – to offer dealerships a seamless online to in-store buying experience, from search to signing. Upstart will showcase the applications at the National Automobile Dealers Association Show (NADA) in Dallas, Texas, Jan. 26-29.

Upstart Auto Retail combines online and in-store digital retail capabilities with financing and manager tools to help dealerships create an omnichannel car-buying experience.

“Buying and financing a car is an important financial milestone, and Upstart is continually evolving to help dealerships meet customers where they are,” said Dave Girouard, co-founder and CEO of Upstart. “As more consumers opt for a digital car-buying experience, the new Digital Finance and Online Sales applications will enable dealerships to deliver the buying experience that consumers expect.”