AutoFi Extends Partnership with Santander

By Staff Writer January 20, 2023

AutoFi Inc., a provider of digital commerce technology, extended its partnership with Santander Consumer USA, bringing to market digital products that can help consumers and dealers interact with the lender.  

Santander Consumer USA, a full-service consumer finance company, expanded its partnership with AutoFi in 2022 to develop Santander Consumer’s end-to-end digital car buying experience. Within six months of the collaboration, a digital dealer experience was developed featuring tools that enable dealers to interact with Santander Consumer in real time and identify cars on the lot that fit the consumer’s budget as well as the specifications to complete the deal. Over the course of 2022, AutoFi scaled the solution across more than 13,000 dealers, providing the technology, operational, and inventory management support of the product for the lender.  

In late 2022, AutoFi worked with Santander Consumer to pilot a direct-to-consumer marketplace in the southwest region of the United States. The marketplace will bring new “transaction-ready” vehicle shoppers to Santander Consumer dealers and is scheduled to roll out nationally in spring of 2023.

“We are very proud of the retail innovation we have brought to market with Santander Consumer over the past year,” said Kevin Singerman, CEO & Co-Founder of AutoFi.

Rate this item
(0 votes)
Last modified on Friday, 20 January 2023 13:59