PassTime, a provider of advanced asset tracking solutions, has hired a new executive vice president of sales, Mike Roberts.

Roberts, who joined the PassTime team in January, comes from Kenwood USA and is an executive sales leader with a 30+ year track record of successful business development, marketing, and sales management in the consumer electronics and automotive aftermarket industries.

Roberts specializes in driving multi-faceted sales strategies with experience throughout North America, including product introductions, sales campaigns, channel building, licensing, and strategic partnerships.

“PassTime is very excited to have Mike joining the team as the new EVP of sales,” stated Chris Macheca, president and COO at PassTime. “His experience and sales training knowledge will be a great addition to an already solid team.”