Factor4, a provider of gift card and loyalty solutions, announced its gift card integration with DX1, an entirely cloud-based dealership management system for the motorcycle and powersports industry.

The integration enables dealerships to have an omnichannel gift card solution that will generate additional revenue and bring in new customers. The integration will enable dealerships to seamlessly process gift card transactions direct from their dealership management system.

“We want to provide our dealers with solutions that can help grow their business and make their daily lives easier; and we think Factor4 can do that,” said CJ Pedler, vice president of Dealer Services, DX1.