Honda, Sony Unveil New EV Prototype At CES

By Staff Writer January 05, 2023 226
Sony and Honda’s joint mobility venture unveiled a new EV prototype called Afeela during Sony’s presentation at CES in Las Vegas Wednesday. The brand will appear on the joint venture’s first production electric car. Sony and Honda’s joint mobility venture unveiled a new EV prototype called Afeela during Sony’s presentation at CES in Las Vegas Wednesday. The brand will appear on the joint venture’s first production electric car.

Honda and Sony unveiled their joint EV venture at the CES (Consumer Electronics Show) show in Las Vegas on Wednesday. The automaker and the electronics giant announced their 50-50 joint venture in March of last year. It brings together Honda’s experience in autos, mobility technology and sales with Sony’s imaging, network, sensor and entertainment expertise. Sony Honda Mobility chief executive Yasuhide Mizuno unveiled the venture's first high-tech prototype car, a mid-size sedan EV, called "Afeela.”

Yasuhide Mizuno, speaks during a press event at CES in Las Vegas.

In what may be a first, the emphasis with the Afeela has been on software and user interface technology as much as on driving dynamics and performance. “As safety and security are essential to mobility, we will integrate Sony’s sensors and the Honda safety along with other intelligent technologies,” Mizuno said. There are 45 cameras and sensors inside and outside the vehicle, some of which are used to detect the condition of the driver to help ensure alertness and safety.

The car’s front bumper has a narrow exterior display screen the company calls the media bar. It will allow the vehicle to show information and interact with people outside the vehicle. “At the heart of this mobility experience is the word ‘feel,’” Mizuno said. The car will come with a wealth of entertainment options, with a focus on sensing and interacting with people. Unreal Engine graphics (the company that brought the world Fortnight) is designing user interface graphics for the EV, tech that has already been used by other auto brands, including GM's Hummer EV.  

 

 

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Last modified on Friday, 06 January 2023 14:42