NIADA Launches CPO Program

By Staff Writer January 04, 2023
Independent auto dealers now have a certified preowned program to compete with franchise dealers. Independent auto dealers now have a certified preowned program to compete with franchise dealers.

The National Independent Automobile Dealers Association has launched its Certified 360 program. The CPO program is designed to help independent dealerships increase buyer confidence and their profitability.

“The independent world never had a true CPO program. This is a true CPO limited warranty program,” said NIADA Vice President Jeremy Beck. “It allows the independent dealer to be on par with manufacturers and have a leg up on other independent dealers. It’s a quality program with quality coverage.”

NIADA developed the program working with the top administrators in the industry AUL, GWC Warranty, ProGuard and Southwest Dealer Services.

“We put together highly respected administrators known for their claims and customer service experience,” Beck said. “They provide a level of confidence for the independent car shopper. These administrators are respected by dealers and known by customers.”

NIADA Vice President Jeremy Beck.

NIADA is also partnering with Carketa to provide a completed digital 200-point inspection to help dealers streamline their inspection process.

“Carketa is proud to be part of the NIADA CPO program. Together, Carketa, NIADA and warranty administrators can help you differentiate your vehicles in the consumer sales process and drive higher profits to your dealership,” said Brady Thurgood, co-founder of Carketa.

Beck points out the added benefit for customers with the addition of Carketa to the CPO program.

“The digital inspection allows us to bring transparency to the buying experience,” Beck said.
The program is easy to implement and affordable. The NIADA CPO covers vehicles up to 10 years old with up to 125,000, offering three term and mileage offerings:

• 3 months or 3,000 miles for $199
• 6 months or 6,000 miles for $299
• 12 months or 12,000 miles for $399

“It’s a quality product that increased the customer’s confidence and improves the buying experience, all for under $399,” Beck said. “CPO vehicles bring a $800 high price. You are able to make more money and increase your reputation with customers.”

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Last modified on Tuesday, 10 January 2023 14:34