CarNow Announces New Platform

By Staff Writer December 26, 2022

CarNow, a digital retailing and messaging platform, announced the general availability of next-generation desking and showroom solutions within its comprehensive Real-Time Retail platform.

CarNow’s desking solution promises to transform the real-time communication required between a salesperson and the desking manager into a digital experience with just a few clicks. This enables a salesperson to remain present with the customer while a manager assists with the deal. The desking functionality also allows a salesperson to present multiple options to a customer in real-time with the power to simultaneously compare vehicles, lenders with different down-payment options, and more.

Tim Cox.

“Our focus is on simplifying the car-buyer journey by building intuitive technologies that elevate the shopping experience for consumers and dealers alike,” said Tim Cox, CarNow co-founder. “Converting the desking process into a virtual, real-time workflow empowers the sales team to keep customers engaged, provides increased transparency, and ultimately leads to higher customer trust. Real-time desking unifies the virtual and physical showrooms with continuity and transparency in deal terms.”

Built directly into Real-Time Retail, desking is a single-workspace experience that provides fast and efficient workflows with minimal scrolling and tabbing. This gives the desking manager increased flexibility that leads to higher margins through deal customization and faster closing times.

While nearly all customers begin their experience with a dealership online, a majority still complete the car buying process in-store. With CarNow’s showroom solution, customers can easily continue in the store where they left off online as a result of the salesperson having instant access to the deal jacket and any financing or trade-in details. This entire process lives directly within CarNow’s Real-Time Retail platform.

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Last modified on Tuesday, 27 December 2022 16:17