Cox Automotive announced a new integration that drives dealer value by connecting a (DMS). This integration gives dealers a one-step registration and title process for their staff so they can finalize deals faster.

“We listened and delivered when dealers asked us to make importing deal information directly from their DMS easier,” stated Tracy Fred, a senior vice president for Cox Automotive.

Originally a multi-step process, the new integration expedites importing deals and exporting to the General Ledger, where supported. By simplifying the deal finalization process through improvements to the data workflow, dealers no longer need to first extract the information from the DMS. Data will populate to address information gaps that used to be caused by data conflicts between systems and by policy variances by state.

“Our collaboration with Reynolds and Reynolds takes registration and title processing three giant strides forward for our clients and their customers,” said Kait Gavin, a vice president for Cox Automotive.

“There is no room for error when it comes to finalizing deals and handling customer purchase information. Reducing data discrepancies improves both customer satisfaction and dealer operational efficiency during the critical sale and F&I process.”