Ford, J.D. Power Announce Agreement

By Staff Writer November 13, 2022

Ford Motor Company and J.D. Power ChromeData, a provider of vehicle data and software solutions, have agreed to use Ford and Lincoln vehicle build data for VIN Descriptions. 

Ford and Lincoln vehicle build data provides OEM-sourced vehicle information from the time a vehicle was manufactured, allowing for more accurate insurance quotes, which ultimately benefits customers. 

“We are committed to help Ford and Lincoln customers get the most accurate insurance quotes for their vehicle. This is another way we are helping provide value to our customers as part of owning a Ford or Lincoln,” said Amy Graham, services marketing director at Ford Motor Company. 

Ford’s manufacturing data provides a comprehensive view of a vehicle’s feature content. When cross-referenced with the extensive ChromeData Vehicle Catalog, this information can provide precise VIN descriptions—which are critical for insurance companies, dealers, financers, marketers and valuation services. With this agreement, ChromeData will have access to build data for approximately 80% of the automotive brands sold in the U.S. 

Rate this item
(0 votes)
Last modified on Thursday, 17 November 2022 13:26