TrueCar Expands Online Platform

By Staff Writer November 08, 2022

TrueCar is expanding coverage of TrueCar+, its online car buying platform, into five new states—Alabama, Georgia, North Carolina, South Carolina and Tennessee. This expansion of the platform into the Southeast is part of the national rollout plan for TrueCar+, which was originally launched and well-received in Florida.

In addition to launching in the new states, the company has added new capabilities to TrueCar+ that enhance the experience for dealers and consumers participating in the marketplace. These capabilities include comprehensive finance and insurance (F&I) and accessories menus, communication tools and nationwide delivery, among others.

“This expansion demonstrates our commitment to delivering a modern marketplace that brings the car buying experience online,” said Mike Darrow, President and CEO at TrueCar. “From our research, we know consumers want a convenient, personalized digital shopping experience, and we want to help dealers meet consumers where they are with their shopping preferences.”

According to a survey commissioned by TrueCar, nearly two-thirds (62%) of vehicle shoppers say they would be somewhat or extremely likely to complete their vehicle purchase transaction online.

Nearly 100 dealers in Florida are already enrolled in the program with almost 10,000 new, used and certified pre-owned vehicles in inventory, representing all major brands.

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Last modified on Wednesday, 09 November 2022 13:40