Subaru, Lexus Top ‘Reputation’ Rankings

By Staff Writer September 23, 2022
50% of respondents said professionalism of the staff to be an important factor when selecting a dealership. 50% of respondents said professionalism of the staff to be an important factor when selecting a dealership.

Reputation, a management firm that analyzes the character and status of companies, unveiled findings from its annual automotive industry report. This comes after a year of several major issues impacting the industry, including inventory challenges due to the global supply chain and rising costs of both new and used vehicles due to inflation.

Analyzing 5 million customer reviews, as well as surveying buyers about how they shop for cars and service their vehicles, Reputation found that:

  • Dealerships are winning on the sales floor, with a consumer survey showing that 50% of respondents found the professionalism of the staff to be an important factor when selecting a dealership.
  • However, dealers need to focus more on their service departments - 47% of people are motivated to write a review based on their experience with the service department, and as the Service and Parts departments account for about half a dealership’s profitability, it’s a critical part to get right.
  • Learning from sentiment is important in improving a dealership’s reputation - Reputation’s own research shows that dealers with stronger reputations increase sales up to 10%.
  • 80% of consumers say they have delayed a purchase due to inventory shortages.
  • 85% of consumers say reviews are important.
  • 65% say a dealership needs to have at least a four-star rating to consider purchasing from them.
  • Reviews are the most important factor in choosing a dealership, behind price and inventory.
  • 70% of consumers said they’d be willing to travel 20 miles to a top-rated dealership.

 

Top 5 Auto Brands - Non Luxury

Top 5 Auto Brands - Luxury

 1.      Subaru

 2.      Mitsubishi

 3.      Toyota

 4.      Nissan

 5.      Honda

 1.      Lexus

 2.      INFINITI

 3.      BMW

 4.      Porsche

 5.      Acura

 

Top 5 Dealer Groups - Private

Top 5 Dealer Groups - Public

 1.      Hendrick Automotive Group

 2.      West Herr Automotive Group

 3.      Napleton Automotive Group

 4.      Ganley Auto Group

 5.      Holman Automotive Group

 1.      AutoNation Inc.

 2.      Penske Automotive Group Inc.

 3.      Sonic Automotive Inc.

 4.      Larry H. Miller Dealerships

 5.      Group 1 Automotive

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Last modified on Thursday, 29 September 2022 14:54