Tesla Tops Twitter Engagement Study

By Staff Writer September 22, 2022 103

GlobalData analyzed the Twitter activity of the top 15 automotive companies, based on the revenue generated in 2021, and found Tesla topped the list.

The analysis was performed based on the total tweets published by the companies’ official Twitter handles and a few key metrics, which include the average reactions and engagement rate during the first half (H1) of 2022.

“The revelation of the business expansion, strategies, and new models have enhanced the social media popularity of Tesla in H1 2022, especially on Twitter,” said Smitarani Tripathy, social media analyst at GlobalData. “The publication frequency of tweets by Tesla Twitter handle was only one post per day in H1 2022, while the retweet percentage was 24%, according to the GlobalData Social Media Analytics platform.”

BMW has emerged as the second most engaged company with the higher average reactions but comparatively lower engagement rate when compared to BYD, Daimler, Tesla and Toyota. The publication frequency of BMW was 170 tweets per day during H1 2022, while the retweet percentage was only 4% during the period. The company’s most engaged post is related to its campaign for #RoadtoCoachella with BMW iX, which got more than 7,000 likes and 540 RTs. 

Volvo, Nissan and Renault occupied the last three positions, in terms of average reactions and engagement rate, among the top 15 automotive companies in H1 2022.

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Last modified on Thursday, 22 September 2022 01:04