PureCars Acquires AutoSigma

By Staff Writer August 10, 2022

PureCars, a provider of digital marketing technology and services for automotive dealers, today announced its acquisition of digital asset management platform, AutoSigma. PureCars is backed by Diversis Capital Partners and Stage 1 Ventures.

By combining AutoSigma’s digital asset platform with PureCars’ marketing technology, vehicle advertising can be deployed across multiple ad channels with more speed, accuracy and efficiency, the company stated. The integration of the two platforms gives dealerships and agencies the ability to easily manage and update vehicle offers and build OEM-compliant ads. These assets are also syndicated across a wide variety of channels, including the dealer’s website, email templates, Google Business posts, Google Ads, and Meta paid advertising. In addition, the platform can update offers, ensuring all advertising is current and consistent.

“AutoSigma solves the biggest pain points for dealers in getting vehicle offers to market,” said Stephane Ferri, CEO at PureCars. “Speed to market has historically been a challenge, as dealers await and react to OEM program announcements. With AutoSigma, our dealers will be in market in unprecedented time. We’re excited to welcome Matthew Strunk and the AutoSigma team to PureCars.”

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Last modified on Wednesday, 10 August 2022 13:01