Convenient Brands has acquired Dealer Pay LLC of St. Louis, Mo., and provided a strategic growth investment.

Dealer Pay offers modern payments and point-of-sale software solutions for the dealership industries. Dealer Pay’s solutions are web-based and offer a tech-forward approach to payments technology and end-user functionality, providing an invaluable offering exclusive to dealers. The solution is designed to improve daily efficiencies, increase revenue, streamline operations, and enhance security, and along with real time support and on-going product development, has enabled Dealer Pay to serve some of the largest dealerships and automotive groups in the U.S.

“For more than 20 years, I have learned both the payments and dealership spaces thoroughly,” said Julie Douglas, president and CEO of Dealer Pay. “I have worked to create Dealer Pay’s solution and product offering and am proud to see all that we have accomplished to date. I have a passion for these industries and a commitment to my dealers to provide the best solutions available.

“We have big plans to continue growth and expansion, and now with the support of Convenient Brands, we will have more resources to achieve our goals, faster, and to be the household name in the industry.”